A producer from WIT Studio is publicly asking Netflix to help promote their upcoming anime Moonrise, after months of almost no marketing from the streaming service. The show is set to premiere on April 10, 2025, exclusively on Netflix, but most people probably haven’t heard much about it, despite a high-profile team and a strong concept.
A Sci-Fi Story That Stands Out
Moonrise is an original anime from WIT Studio (Attack on Titan, Spy x Family) set in a future where Earth is governed by a super-intelligent AI called Sepientia. Life on Earth looks peaceful and stable, but behind the scenes, the Moon has been turned into a place where Earth sends its waste, excess population, and rejected infrastructure.
This has created a deep divide between Earth and the Moon, leading to a rebellion in the lunar colonies. The main story follows Jack Shadow, a soldier from Earth who joins the military to get revenge after rebels on the Moon kill his family. When he gets there, he finds out the rebel leader is his former best friend.
From there, the story moves into themes like revenge, loyalty, independence, and control.
The Team Behind Moonrise Is Packed With Talent
There’s a long list of well-known names involved. The writer is Tow Ubukata, who previously worked on Ghost in the Shell: Arise and Psycho-Pass. The character designs come from Hiromu Arakawa, the creator of Fullmetal Alchemist. Animation is being handled by WIT Studio, known for top-tier animation quality.
The action team includes Yasuki Ibara, who worked on some of the most iconic scenes in Attack on Titan, and Takuma Ebisu, the action director for its first three seasons. Masashi Koizuka, director of AoT Seasons 2 and 3 and the upcoming One Piece remake, is directing and also overseeing the structure of the story.
This project has been in the works for years. It was first announced in 2018, and production started seriously in 2022. This is not a quick release, it’s a carefully built anime that clearly had a lot of planning behind it.
So… Why Isn’t Netflix Promoting It?
That’s where things start to get confusing. After a teaser trailer in 2022 during Netflix’s Geeked Week, Moonrise disappeared from any kind of spotlight. There’s been little to no marketing: no trailers, no interviews, and no behind-the-scenes material.
A second trailer finally came out, but it wasn’t even uploaded by Netflix. WIT Studio released it on their own YouTube channel earlier this year. That’s unusual, especially for a project like this. Typically, the company with distribution rights handles the main promotional push.
Then, a WIT Studio producer posted a message online asking for help. Without naming Netflix directly (they used the term “Red End Company”), they wrote:
“Please do your best to promote it. I can’t do it on my own. Seriously, please… Red End Company, it’s time to show the world your power.”
頼むから宣伝頑張ってくれー
— 河村崚磨 (@rv8DqHqXA1zaCzs) March 11, 2025
ワシの力だけでは無理なんやー
まじでお願いします！！
まだ、埋もれまくってます。
赤いN社！！
その力を世界に見せつける時がきたぞー！
It was a clear request for help, and one that shows how frustrated the production team is. They’ve done the hard part of making the show, but they’re worried no one will watch it if Netflix doesn’t support it.
Early Impressions Say It’s Worth Watching
People who’ve seen the show early have had mostly positive reactions. They’ve praised the visuals, the direction, the emotional moments, and the overall story. There is some feedback about a slight pacing issue in the middle episodes, but reports say the final stretch makes up for it.
Again, this isn’t a low-budget production. Moonrise has a strong team, solid animation, and serious themes. But without a promotional effort, it’s at risk of getting buried in Netflix’s catalog.
There have been other anime titles that ended up quietly released on streaming platforms without much marketing. Some creators have quietly expressed concerns in the past, and this feels like another case of a streaming service focusing more on what it thinks will perform immediately, rather than supporting shows with more depth.
The silence around Moonrise seems to reflect that. Despite having big names and a serious budget, it’s been largely ignored on the promotion front. If platforms start focusing only on quick-hits and easily packaged content, more anime like Moonrise could get sidelined.
With just days to go before release, the studio has done all it can. The project is complete. It’s ready. But the lack of support from Netflix could prevent it from finding a real audience.
