Japan: One In Four Teenage Boy Watches Vtuber Everyday

Vtuber phenomenon has taken over the streaming industry over the past few years. It is not surprising that diversity of the content being produced by vtubers is attracting more and more people. Many people often think “How much popular are Vtuber?” To find out how popular Vtubers are in Japan, once company set out to find how many people are actually watching Vtubers stream.

The survey was conducted by the IT tools comparison site STRATE on August 4, 2021. 400 men and women between the ages of 15 and 29 from Miyagi , Tokyo , Aichi , Osaka and Fukuoka prefectures participated in this survey.

Question asked in the survey was “How much time a week do you spend watching videos streamed/published by VTubers on YouTube?” About 43% of the respondents answered that at least one day a week they watched Vtuber videos. About 18.5% of all respondents said they watched almost every day.

When the data collected is broken down to gender, more than half of the teenagers responded that they watched videos related to Vtubers . The percentage of “watching every day” was also the highest among teenage boys, with 23% claiming to consume this type of content on regular basis.

On the other hand, participants in their 20’s were significantly watching less Vtubers as only 17.5% are men and 19.5% women said they watch Vtubers, which shows that a slight tendency for women to consume the content of the Vtubers every day. What do you thing about this survey? Although the survey was conducted in Japan, what do you thing about the popularity of Vtubers worldwide.

Source: Yahoo News Japan

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