Published on September 19th, 2022
Season 2 of My Dress-up Darling anime series officially got announced, and Marin and Gojo fans had a significant role in making the sequel happen.
The animation director of the My Dress-up Darling anime series, Shouta Umehara, revealed via his official Twitter account that season 2 was not planned by CloverWorks studio (who animated season 1). Still, because of the fan’s support that they showed by buying anime merchandise and other products, CloverWorks was forced to consider a 2nd season of the fan-favourite series. On Twitter, Shouta wrote:
Congratulations on the announced sequel to Sono Bisque Doll wa Koi wo Suru (My Dre! It’s not that a second season was planned, but this was by the force of support from everyone who watched the anime and went crazy over it, and everyone who bought the merchandise and all kinds of products! This is crazy because it wasn’t in my plans, but I’ll do my best as long as there are people interested in seeing my work!
The above statement from the animation director confirms how important it is that sales of anime merchandise do well. We already know that most of anime series do not directly make a profit from the anime but are just mere publicity for the original work (manga, light novels, and games). Most of the profit for anime studios comes from a profit percentage of merch selling.
My Dress-up Darling anime is based on the manga of the same name, written and drawn by Shinichi Fukuda, who began publishing the manga in Square Enix’s Young Gangan in Jan 2018. The manga series has been compiled into nine volumes so far. The manga series has sold over 7 million copies.
CloverWorks studio picked up the manga for an anime adaptation, and the first anime season was broadcasted between Jan to March 2022. Crunchyroll streamed the anime to North American anime fans.
Crunchyroll describes the My Dress-up darling anime series as follows:
Wakana Gojo is a high school boy who wants to become a kashirashi–a master craftsman who makes traditional Japanese Hina dolls. Though he’s gung-ho about the craft, he knows nothing about the latest trends, and has a hard time fitting in with his class. The popular kids–especially one girl, Marin Kitagawa–seem like they live in a completely different world. That all changes one day, when she shares an unexpected secret with him, and their completely different worlds collide
Source: Director’s Twitter